Where's Bert?

According this sign, he's 14 kilometers to our east. But I knew for a fact that he was at home, more than 200 kilometers to our west. So, obviously, this Bert was not our Bert. Still, I got a kick out of the sign and had to take a photo of it.

Bert has a refuge, a restaurant, a picnic area, and a camping ground. Who knew?

We were up on a small mountain at a lookout point. The sign is for a hiking trail pointing the way to nearby towns. One of them is named Bert.